Knowledge Hub

Understanding solar panel costs, savings and payback without misleading claims

A transparent guide to evaluating solar costs, savings and payback by separating installed cost, generation, self-use, export and assumptions.

Illustration of solar suitability factors around a UK home

Why headline figures can mislead

Solar articles and proposals often present one system cost, one annual saving and one payback period. Those figures can be useful, but they depend on assumptions that need to be visible. Generation, self-consumption, tariffs, export value and finance costs can all change the outcome.

What makes up the installed cost

The four numbers behind savings

Most savings estimates are built from annual generation, self-consumption, avoided import value and export value. If these numbers are not shown, the homeowner cannot easily test or compare the proposal.

How export fits in

The Smart Export Guarantee can provide payments for eligible exported electricity, subject to supplier terms and scheme criteria. Export income should be separated from the value of electricity used on site. A high export assumption should be checked against current supplier terms.

Use scenarios, not a single promise

Questions to ask before deciding

Information and source control

Information correct as of: 17 July 2026

Sources available on request or reviewed during consultation.